A successful token launch runs across three phases — pre-TGE preparation (contract, audit, tokenomics, and a sized liquidity plan), TGE execution (deploying liquidity, going live with market making, and protecting the open), and post-TGE growth (reporting, scaling to new venues, and monitoring holder health). Work through the checklist below in order and nothing critical slips through on launch day.
Phase 1 — Before TGE
Everything that determines whether your launch is stable is decided in this phase, well before a single token trades. Lock these items down before you announce a date.
- Smart contract finalized & audited — The contract is feature-complete and reviewed by a reputable third-party auditor, with all critical and high-severity findings resolved before deployment.
- Tokenomics & vesting locked — Supply, allocations, and vesting schedules are finalized and enforced on-chain so early unlocks cannot surprise the market or your community.
- Liquidity plan sized — You have a concrete depth target sized to your venues and expected volume; see how much liquidity you need before TGE for how this is calculated.
- Market maker onboarded — A market maker is contracted and integrated at least about one week before TGE, leaving time for paperwork, API setup, and dry runs so quoting is ready on day one.
- Listing venues confirmed — Your DEX and CEX venues are confirmed in writing, with pools, pairs, and any exchange requirements agreed ahead of the launch window.
Phase 2 — At TGE
Launch day is about execution and protection. The goal is a market that opens deep, quotes tightly, and resists manipulation from the first block.
- Initial liquidity deployed — Seed liquidity is added to each pool or pair exactly as planned, giving the token real depth the instant it becomes tradable.
- Market making live at open — The market maker is quoting both sides of the book from the moment trading opens, keeping spreads tight and prices stable during the volatile first hours.
- Anti-snipe / launch protection — Launch protections are active to stop bots from front-running the open and buying the first blocks at unfair prices before real participants can trade.
Phase 3 — After TGE
The launch is the start, not the finish. This phase turns a live token into a healthy, growing market.
- Weekly performance reporting — You receive transparent weekly reports on spread, depth, and volume so you can see exactly how liquidity is performing and hold your market maker accountable.
- Expand to new venues — With early trading established, you scale to additional DEX and CEX listings to broaden reach and deepen overall liquidity.
- Holder-concentration health — You monitor how supply is distributed across wallets to catch concentration risks early; tools like Bubblemaps visualize holder clusters and connected wallets.
