The clearest red flags in a market maker contract are guaranteed volume or price, oversized token loans paired with deep in-the-money options, vague performance commitments, and lock-in with no exit. A good deal is specific and accountable; a bad one is vague where it matters and aggressive where it benefits the market maker.
Use this as a checklist before you sign. For how deals are structured in the first place, read Loan vs. Retainer, and for choosing a provider overall, How to Choose a Crypto Market Maker.
Red flags
- "Guaranteed volume" — real market making cannot promise volume without fabricating it. This is wash trading in disguise, and it gets flagged.
- Guaranteed price or "we'll pump it" — a market maker commits to market quality, never to a price. Any price guarantee is a manipulation promise.
- Oversized token loan + deep in-the-money options — if the compensation hands over large supply cheaply, the incentive can flip from supporting your token to extracting from it.
- Vague KPIs — no committed numbers for spread, depth, or uptime means nothing to hold them to.
- No transparent reporting — if they won't share regular metrics, you can't verify the service exists.
- Lock-in with no exit — long terms with no termination clause, and (in loan deals) no defined token-return terms.
- Opaque venue coverage — unclear which exchanges and chains they actually quote on.
- Undisclosed conflicts — the market maker is also a large holder who could be exiting into your liquidity.
Green flags to look for instead
- Written commitments to spread, depth, and uptime, with a review cadence.
- Transparent weekly reporting you can audit against those commitments.
- A reasonable term with a clean exit and clear return of any loaned tokens.
- Named venues and chains in scope.
- Willingness to explain the deal in plain terms rather than hide behind jargon — the glossary helps you check.
The one-line test
If a clause benefits the market maker regardless of whether your market actually improves, question it. Compensation should track the quality of the market they build — spread, depth, uptime — not a promise no honest market maker can keep.
A fair, specific, accountable contract is the norm we hold ourselves to — and what you should expect from anyone quoting your token.

